“Be the Goat”
This Season, Greatness Happens
Marketing 360 campaign to drive viewership and awareness for the MaddenNFL22 Championship Series. This campaign will spotlight four Ultimate Tournament Activations and the crowning of the GOAT with over $1 million in winnings
YouTube, Twitch, Facebook, Instagram, Web, TV
43K Subscribers in 9 months,
Total Views: 3.7M, Average
Viewer Duration: 14 Minutes,
Top Video Performance: 250k Views.
Impressions: 2.4M,
Views: 358K,
Likes: 45K,
Engagements: 116K
Impressions: 2.2M,
Views: 408K,
Likes: 50K,
Engagements: 140K
Impressions: 2M,
Views: 188K,
Likes: 10K,
Engagements: 58K
Go All Out
You Could be the next Champion
Marketing 360 campaign to drive viewership and awareness for the MaddenNFL22 Championship Series. This campaign will spotlight four Ultimate Tournament Activations and the crowning of the GOAT with over $1 million in winnings
YouTube, Twitch, Facebook, Instagram, Web, TV
Drove Live Viewership and Sponsorship Revenue with
Average Minute Live Audience: 22,587, Average Minutes Watched: 26.14, Total Minutes Watched: 31M,
FY21 Sponsorship Revenue: 3.4M (Snickers, Pizza Hut, Gillette, Verizon, Oakley, Campbell’s, Bose, New Era, Starbucks)
