Anheuser-Busch

“The Sounds of Beer” Campaign

Enjoy a symphony of fun with “Take Me Out to the Ballgame,” “Happy Birthday,” and “The 
Entertainer,” all played to the delightful sounds of beer!

Campaign Purpose:

This campaign marked the exciting kick-off to the Major League Baseball season and carried through the summer

Activations:

TV, Facebook, Instagram, X (Twitter)

Fun Fact:

The delightful sounds you hear from the glasses are the real deal! We spent endless hours in pre-production orchestrating the perfect musical notes by meticulously adjusting the level and type of beer in each specially chosen glass. Cheers to that!

Anheuser-Busch

Video + Animation