Bring California to your kitchen in a breakthrough visual experience
Campaign Purpose:
Gain penetration through emphasizing an elevated at-home experience for adults
Activations:
Facebook, Instagram, Amazon, Pinterest
Fun Fact:
In the “Cali in Your Kitchen” video assets, we didn’t just rely on traditional filming methods! We actually photo scanned the pizza and used post-production/VFX to place a more appetizing slice on screen. Talk about attention to delicious details!
California Pizza Kitchen frozen Pizza
Video + Animation
California Pizza Kitchen frozen Pizza
Static Visuals
California Pizza Kitchen frozen Pizza
“Too Good to Be True”
Cauliflower Pizza – Elevated at-home experience that brings flavor to life
Campaign Purpose:
You are not settling with this product (overall vs. competition)
Activations:
Facebook, Instagram, Pinterest, Amazon
Fun Fact:
California Pizza Kitchen’s Gluten-Free Cauliflower Pizza was an industry game-changer! You won’t believe it’s not regular crust—trust us, we did creative sampling!