California Pizza Kitchen frozen Pizza

“California in your Kitchen”

Bring California to your kitchen in a breakthrough visual experience

Campaign Purpose:

Gain penetration through emphasizing an elevated at-home experience for adults

Activations:

Facebook, Instagram, Amazon, Pinterest

Fun Fact:

In the “Cali in Your Kitchen” video assets, we didn’t just rely on traditional filming methods! We
actually photo scanned the pizza and used post-production/VFX to place a more appetizing slice on screen. Talk about attention to delicious details!

California Pizza Kitchen frozen Pizza

Video + Animation

California Pizza Kitchen frozen Pizza

Static Visuals

California Pizza Kitchen frozen Pizza

“Too Good to Be True”

Cauliflower Pizza – Elevated at-home experience that brings flavor to life

Campaign Purpose:

You are not settling with this product (overall vs. competition)

Activations:

Facebook, Instagram, Pinterest, Amazon

Fun Fact:

California Pizza Kitchen’s Gluten-Free Cauliflower Pizza was an industry game-changer! You won’t believe it’s not regular crust—trust us, we did creative sampling!

California Pizza Kitchen frozen Pizza

Video + Animation

California Pizza Kitchen frozen Pizza

Static Visuals

California Pizza Kitchen frozen Pizza

Visual Planning + Inside Look: