Coffee-Mate

“Coffee’s New Perfect Mate”

Coffee-mate has launched new flavors

Campaign Purpose:

Communicate launch of new flavors to ultimately drive loyalty. Leverage Joel to 
convince consumers to pick up a seasonal Coffee mate flavor and additional breakthrough creative executions

Activations:

General and Hispanic Markets – X (Twitter), Facebook, Instagram, Amazon

Fun Fact:

The Snickers and Dove campaign significantly impacted key brand metrics on Twitter, achieving 
15 million views and generating a substantial positive lift in brand awareness and top-of-mind awareness

Coffee-Mate

Video + Animation

Coffee-Mate

Static Visuals

Coffee-Mate

Visual Planning + Inside Look: