DiGiorno

“It’s Not Delivery, It’s DiGiorno”

DiGiorno is better than delivery because it’s fresh from the oven

Campaign Purpose:

Engaging breakthrough creative pins that drives our inspirational searcher to crave and purchase DiGiorno

Activations:

Pinterest – Static Pins, Autoplay Video Pins, Talking Pins

Fun Fact:

This is a quote from Jason Wire, Creative Strategist at Pinterest “DiGiorno’s latest video Pins represent one of the most creative uses we’ve ever seen of video on the platform to-date. The content is created specifically for the platform, and it clearly pays off.”

DiGiorno

Video + Animation

DiGiorno

Visual Planning + Inside Look: