“Derwin James vs The World”
15 one-hour episodic show created and produced to line up with Madden Club Championship in Must Watch Tuesday Nights
To attract casual viewers and new fans to engage with MaddenNFL esports and consistently tune into the Madden Championship Series
Twitch, YouTube, TNT Network
This groundbreaking weekly show secured over $3 million in sponsorships from major brands like Oakley, Gillette, and Pizza Hut. It captivated audiences with an Average Minute Audience of 21K, peaking at 48K viewers, and amassed over 2.5 million total views with an impressive average watch time of 16 minutes. Its success led to a sale to the TNT Network and garnered three prestigious Telly Awards
