Holiday Inn Club, an IHG brand

HICVTV.com

Resort Persona Development: Crafting unique identities and unforgettable experiences to set 
guest expectations and enhance their experience

Campaign Purpose:

To create awareness, drive engagement, foster conversation, inform and create 
community. Enjoy a sample with our flagship resort, Orange Lake and a look into our Texas Collection resorts

Activations:

YouTube, Facebook, Instagram, Tik Tok, Web

Fun Fact:

In first 9 months, content achieved over 6 million views on YouTube, with 163,000 hours watched, securing a spot in the top 5 YouTube search results. Our in-house Innovation Studio team also won the 2024 Ardy Award and 5 Addy Awards, including Best Use of Humor for the Orange Lake “Everything You Need to Know” video

Holiday Inn Club, an IHG brand

Video + Animation

Holiday Inn Club: Myrtle Beach Oceanfront

Static Visuals