Resort Persona Development: Crafting unique identities and unforgettable experiences to set guest expectations and enhance their experience
Campaign Purpose:
To create awareness, drive engagement, foster conversation, inform and create community. Enjoy a sample with our flagship resort, Orange Lake and a look into our Texas Collection resorts
Activations:
YouTube, Facebook, Instagram, Tik Tok, Web
Fun Fact:
In first 9 months, content achieved over 6 million views on YouTube, with 163,000 hours watched, securing a spot in the top 5 YouTube search results. Our in-house Innovation Studio team also won the 2024 Ardy Award and 5 Addy Awards, including Best Use of Humor for the Orange Lake “Everything You Need to Know” video