“Keep on Chuggin”
The most delicious nourishment to power your positivity
Communicate the Nesquik brand repositioning, while highlighting the core product benefits that are most relevant with our target
General and Hispanic Market – Facebook, Instagram, X (Twitter), Snapchat
It all began with a discovery: our Nesquik Community Manager found out DK Metcalf loved Strawberry Nesquik. That’s when our Influencer and Digital Design teams sprang into action, crafting an incredible custom Under Armour® shoe just for him. Our creative team took this idea and ran with it, designing an entire campaign around DK as he geared up for the 2019 NFL Draft. In just three exciting weeks, we went from concept to production, turning DK’s love for Strawberry Nesquik into a campaign sensation!
