Royal Resorts

“Go Further Mexico”

First-ever international acquisition of four stunning resorts in Cancun

Campaign Purpose:

Holiday Inn Club to announce first international acquisition of 4 resorts in Mexico —The Royal Cancun®, The Royal Sands®, The Royal Haciendas®, and Grand Residences by Royal Resorts®

Activations:

YouTube, Instagram, Facebook, Tik Tok, Web, Email

Fun Fact:

We garnered an impressive 1.9 million views on YouTube, which equates to 72,500 hours of watch time or 8.2 years! Speaking of watch time, the average watch time was 2 minutes and 44 seconds. As for our social media channels, we had 50,000 views and 5,000 engagements across all 
channels

Royal Resorts

Video + Animation

Royal Resorts

Visual Planning + Inside Look: